How CMOs Are Using Big Data
What is Big Data? A hinderance or an opportunity? How does an organization leverage Big Data to its best advantage? What will it help you do tomorrow that you couldn't do yesterday? Is it all hype?
Beagle Research Group asked CMOs from five fast growing companies how they're leveraging Big Data for growth:
- Mike Volpe, Hubspot - be more profitable and agile
- Greg Ott, Demandbase - make better decisions faster
- Grant Johnson, Pegasystems - increase customer traction and loyalty
- Pete Mahoney, Nuance Communications - improve marketing effectiveness
- Julie Norquist Roy, Kyriba - gain intelligent engagement