Survey Results:
The Latest Research on Lead Scoring Effectiveness

Marketers are under tremendous pressure to optimize funnel conversion and demonstrate the value of marketing automation. But according to the latest research into lead scoring effectiveness, the majority of marketers face considerable barriers to implementing lead scoring and developing informed models.

Download this benchmark report to learn the following:

• Lead scoring adoption rates
• Average time to implement scoring
• Typical lead scoring implementation process
• Barriers to developing scoring models
• Impact of scoring on funnel conversion

Find out what's next for lead scoring in this new report!

Download the report now

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