Using Big Data and Predictive Analytics to Focus on Accounts

Technology resellers often sell thousands of products from multiple vendors to customers worldwide. But it’s challenging to stay up on the latest technologies and maintain sales momentum – especially when dealing with a high turnover rate for sales reps.

This whitepaper outlines:

• How Big Data and predictive analytics help reps focus on the accounts with the greatest likelihood to buy
• Best practices for making sales reps more productive
• How to boost employee satisfaction and reduce churn