Grow Revenue with Big Data

Not all prospects are created equal.  How do you know which prospects to target first? Finding the “needles in the haystack,” your high growth prospects, is no small feat.   

This whitepaper covers Lattice’s extensive research on how a Big Data strategy can produce double-digit growth this year: 

• Why a small subset of companies account for such a disproportionate share of sales growth 
• How to identify the characteristics of high-growth prospects
• How to use Big Data to pinpoint the accounts who are ready to buy…right now