Predictive lead scoring is quickly becoming the weapon of choice for B2B marketers looking to improve conversion and win rates, but selecting the right solution can be confusing. Not all predictive marketing solutions are the same and not every use case makes sense for predictive scoring (contrary to what the technology vendors might tell you).
To ensure you’re making the right investment, we’ve put together The Buyer’s Guide to Predictive Lead Scoring.
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Lattice is pioneering the predictive applications market for marketing and sales. Lattice helps companies grow revenue across the entire customer lifecycle with data-driven marketing and sales applications that make complex data science easy to use. By combining thousands of buying signals with advanced predictive analytics in a suite of secure cloud applications, Lattice helps companies of all sizes to stop guessing and start relying on predictive insights to increase conversion rates and deal sizes by more than three times. Lattice is backed by NEA and Sequoia Capital with headquarters in San Mateo, CA.
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