6 Steps to Sales Effectiveness

According to a CSO Insights survey, sales reps research as many as 15 different sources prior to calling a prospect. 82% of sales teams feel challenged by the amount of data available and the time it takes to research a prospect before making a call.

The bottom line: B2B sales reps are spending less time selling than ever before.

This whitepaper will discuss:

• How sales leaders can improve sales productivity
• The role of Big Data to help sales teams sell smarter
• How to arm your sales team with the right messages for each unique prospect, without eroding selling time