Using Predictive to Execute ABM| Lattice Engines

WHITEPAPER

Scale Account-Based Marketing with Predictive Analytics
Learn how leading companies like Demandbase, Cisco and others are applying predictive analytics to scale their Account-Based Marketing beyond their top 50 accounts to their top 500 to top 5000 accounts.

End spray and pray marketing. Target the right accounts, tailor your messages and engage in real-time. Not just for your top 50 accounts, but your top 500 or 5000 accounts.

With the evolution of the marketing stack including big data processing, predictive analytics and real-time content personalization, the time is ripe for marketers to leverage ABM at scale.

Using Predictive to Execute Winning Account-Based Marketing at Scale will help you:

Learn how predictive and ABM can drive higher ROI
Understand how to use predictive to identify the right accounts
Create relevant messages and content for your ideal buyers
Engage and convert the right customers at the right time

Download the whitepaper now to put your ABM efforts into overdrive with predictive.

Featured Contributors

Account-Based Marketing (ABM) flips the traditional funnel on its head. In contrast to traditional lead generation, ABM forces a focus on quality, not quantity

Most companies have been doing Account-Based Marketing for years - yet have been constrained to focus primarily on their top 50 or top 100 accounts. Leading marketers have found that the only way to scale their ABM efforts, is to add predictive analytics capabilities to their martech stack.

Featured Contributors:

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About Lattice Engines

Lattice’s complete set of marketing and sales applications predicts who will buy, what they are likely to buy and when. As the market leader, Lattice’s proven applications combine billions of buying signals and apply advanced machine learning to help drive predictable marketing and sales performance. Companies of all sizes including Dell, Staples and SunTrust Bank use Lattice to deliver proven value, ultimately resulting in increased conversion rates and accelerated revenue growth. Lattice has headquarters in San Mateo, Calif. To learn more, please visit www.lattice-engines.com and follow @Lattice_Engines.

About Lattice Engines

Lattice’s complete set of marketing and sales applications predicts who will buy, what they are likely to buy and when. As the market leader, Lattice’s proven applications combine billions of buying signals and apply advanced machine learning to help drive predictable marketing and sales performance. Companies of all sizes including Dell, Staples and SunTrust Bank use Lattice to deliver proven value, ultimately resulting in increased conversion rates and accelerated revenue growth. Lattice has headquarters in San Mateo, Calif. To learn more, please visit www.lattice-engines.com and follow @Lattice_Engines.