Lattice Predictability

Lattice Engines
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PREDICTIVE PLAYBOOK
Where Does Account-based Marketing Fit in
Your Demand Gen Strategy? 

Lattice Predictive Marketing Playbook with Foreword by Jon Miller

For years, B2B organizations have built out list after list of targeted accounts to prioritize their outbound efforts. However, modern marketing teams need to take a more scientific approach in order to successfully identify, attract and convert prospects into paying customers.

Make account-based marketing (ABM) an effective part of your demand generation strategy with Lattice's new Predictive Playbook. Read this playbook for:

  • The real definition of Account-based Marketing
     
  • Expert advice from Jon Miller, Co-Founder of Marketo & Engagio, as well as Peter Isaacson of Demandbase and Nicolas Draca of Linkedin
     
  • Ways to overcome common challenges
     
  • Best practices to ensure ABM success
     
  • KPIs for measuring your results 

Don't miss out on this critical shift in B2B marketing tactics. Download Lattice's Predictive Playbook on Account-based Marketing now.

For years, B2B organizations have built out list after list of targeted accounts to prioritize their outbound efforts. However, modern marketing teams need to take a more scientific approach in order to successfully identify, attract and convert prospects into paying customers.

Make account-based marketing (ABM) an effective part of your demand generation strategy with Lattice's new Predictive Playbook. Read this playbook for:

  • The real definition of Account-based Marketing
     
  • Expert advice from Jon Miller, Co-Founder of Marketo & Engagio, as well as Peter Isaacson of Demandbase and Nicolas Draca of Linkedin
     
  • Ways to overcome common challenges
     
  • Best practices to ensure ABM success
     
  • KPIs for measuring your results 


Don't miss out on this critical shift in B2B marketing tactics. Download Lattice's Predictive Playbook on Account-based Marketing now.

Download the Playbook

About Lattice Engines

Lattice’s complete set of marketing and sales applications predicts who will buy, what they are likely to buy and when. As the market leader, Lattice’s proven applications combine billions of buying signals and apply advanced machine learning to help drive predictable marketing and sales performance. Companies of all sizes including Dell, Staples and SunTrust Bank use Lattice to deliver proven value, ultimately resulting in increased conversion rates and accelerated revenue growth. Lattice has headquarters in San Mateo, Calif. To learn more, please visit www.lattice-engines.com and follow @Lattice_Engines.


About Lattice Engines

Lattice’s complete set of marketing and sales applications predicts who will buy, what they are likely to buy and when. As the market leader, Lattice’s proven applications combine billions of buying signals and apply advanced machine learning to help drive predictable marketing and sales performance. Companies of all sizes including Dell, Staples and SunTrust Bank use Lattice to deliver proven value, ultimately resulting in increased conversion rates and accelerated revenue growth. Lattice has headquarters in San Mateo, Calif. To learn more, please visit www.lattice-engines.com and follow @Lattice_Engines.