Why Big Data Should Be a Big Deal for Sales
A recent CSO Insights survey revealed the top challenges in sales organizations today, including the overwhelming amount of data available: 90% of sales leaders believe reps have missed opportunities because of information overload.
Download this report to better understand how Big Data affects sales and your bottom line. Key findings include:
- 82% of sales teams feel challenged by the amount research needed before making a call
- Only 16% of companies have a Big Data strategy in place
- 90% of sales leaders expect to see significant impact from a Big Data strategy