Why Big Data Should Be a Big Deal for Sales

A recent CSO Insights survey revealed the top challenges in sales organizations today, including the overwhelming amount of data available:  90% of sales leaders believe reps have missed opportunities because of information overload.   

Download this report to better understand how Big Data affects sales and your bottom line. Key findings include:

  • 82% of sales teams feel challenged by the amount research needed before making a call
  • Only 16% of companies have a Big Data strategy in place
  • 90% of sales leaders expect to see significant impact from a Big Data strategy
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CSO Insights Report

The Impact of Big Data on

Sales Performance