Lattice Predictability

Decoding Predictive Marketing

An Introductory Guide to Marketing's Next Frontier

Demystify Predictive Marketing & Uncover Your Best Leads

Everyone is talking about predictive analytics these days, but what does it mean for B2B marketers? Download this introductory ebook to guide you through this new world and explore topics like:

  • The wealth of predictive buyer intent hidden in your own
    marketing automation and CRM data

  • The power of scoring at both the contact and account level
    - and how data science makes that possible

  • What to consider when you evaluate predictive applications

  • How predictive models work - no PhD required!

  • Traditional lead scoring's current limitations, and why scoring is the
    right place to start applying the power of predictive analytics

Learn what predictive marketing means for you with our helpful guide!

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