There has been a lot of hype around intent data, and many marketers consider it the silver bullet that will solve all of their demand generation issues. However, at Lattice we believe that intent data is more like a diamond in the rough - it's incredibly valuable but needs some polishing before its true worth can be seen. Read this eBook to learn:
- How transforming raw intent data can maximize its effectiveness
- Practical applications for intent data, and how real companies are seeing value
- Why intent signals are infrequent but incredibly valuable