According to MarketingMetrics, companies have a 60-70% chance of selling more to an existing customer. But many marketers overlook this opportunity and solely focus on acquiring new customers. Since customer marketing isn't a well-defined department, we've asked six customer marketers to share their experiences.
In this ebook, you'll find out:
Download the ebook to learn about maximizing your opportunities with customer marketing today.
According to MarketingMetrics, companies have a 60-70% chance of selling more to an existing customer. But many marketers overlook this opportunity and solely focus on acquiring new customers. Since customer marketing isn't a well-defined department, we've asked six customer marketers to share their experiences.
In this ebook, you'll find out:
Download the ebook to learn about maximizing your opportunities with customer marketing today.
About Lattice Engines
Lattice’s complete set of marketing and sales applications predicts who will buy, what they are likely to buy and when. As the market leader, Lattice’s proven applications combine billions of buying signals and apply advanced machine learning to help drive predictable marketing and sales performance. Companies of all sizes including Dell, Staples and SunTrust Bank use Lattice to deliver proven value, ultimately resulting in increased conversion rates and accelerated revenue growth. Lattice has headquarters in San Mateo, Calif. To learn more, please visit www.lattice-engines.com and follow @Lattice_Engines.
About Lattice Engines
Lattice’s complete set of marketing and sales applications predicts who will buy, what they are likely to buy and when. As the market leader, Lattice’s proven applications combine billions of buying signals and apply advanced machine learning to help drive predictable marketing and sales performance. Companies of all sizes including Dell, Staples and SunTrust Bank use Lattice to deliver proven value, ultimately resulting in increased conversion rates and accelerated revenue growth. Lattice has headquarters in San Mateo, Calif. To learn more, please visit www.lattice-engines.com and follow @Lattice_Engines.