After concentrating heavily on customer acquisition for much of the past decade, B2B companies are now realizing the often-overlooked need and opportunity to engage customers throughout the full lifecycle.
Find our how predictive marketing is helping to grow revenue from new and existing customers in new research from Demand Gen Report and Lattice, The Full-Funnel Effect: How Predictive Drives Value at Every Stage of the Revenue Cycle.
In this ebook, you'll learn:
The time for the customer marketing opportunity is now. Download the ebook to go beyond the top of the funnel!
After concentrating heavily on customer acquisition for much of the past decade, B2B companies are now realizing the often-overlooked need and opportunity to engage customers throughout the full lifecycle.
Find out how predictive marketing is helping to grow revenue from new and existing customers in new research from Demand Gen Report and Lattice, The Full-Funnel Effect: How Predictive Drives Value at Every Stage of the Revenue Cycle.
In this ebook, you'll learn:
The time for the customer marketing opportunity is now. Download the ebook to go beyond the top of the funnel!
About Lattice Engines
Lattice’s complete set of marketing and sales applications predicts who will buy, what they are likely to buy and when. As the market leader, Lattice’s proven applications combine billions of buying signals and apply advanced machine learning to help drive predictable marketing and sales performance. Companies of all sizes including Dell, Staples and SunTrust Bank use Lattice to deliver proven value, ultimately resulting in increased conversion rates and accelerated revenue growth. Lattice has headquarters in San Mateo, Calif. To learn more, please visit www.lattice-engines.com and follow @Lattice_Engines.
About Lattice Engines
Lattice’s complete set of marketing and sales applications predicts who will buy, what they are likely to buy and when. As the market leader, Lattice’s proven applications combine billions of buying signals and apply advanced machine learning to help drive predictable marketing and sales performance. Companies of all sizes including Dell, Staples and SunTrust Bank use Lattice to deliver proven value, ultimately resulting in increased conversion rates and accelerated revenue growth. Lattice has headquarters in San Mateo, Calif. To learn more, please visit www.lattice-engines.com and follow @Lattice_Engines.