Everyone is talking about predictive analytics these days, but what does it mean for B2B marketers? Download this introductory ebook to guide you through this new world and explore topics like:
Learn what predictive marketing means for you with our helpful guide!
Lattice is pioneering the predictive applications market for marketing and sales. Lattice helps companies grow revenue across the entire customer lifecycle with data-driven marketing and sales applications that make complex data science easy to use. By combining thousands of buying signals with advanced predictive analytics in a suite of secure cloud applications, Lattice helps companies of all sizes including Citrix, DocuSign and HireVue to increase conversion rates by more than three times. Lattice is backed by NEA and Sequoia Capital with headquarters in San Mateo, CA.