Sales Growth: 5 Proven Strategies from the World's Sales Leaders

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Lattice Engines was recently featured in the highly-anticipated sales book SALES GROWTH: Five Proven Strategies From The World’s Sales Leaders

In the new book, Lattice Engines’ CEO Shashi Upadhyay discusses the impact that the big data revolution is having on some of the world’s leading sales companies.  The book has 40-50 interviews with Sales leaders and there are only two vendor interviews –Salesforce and Lattice Engines.

Finding Big Growth in Big Data

  • In chapter three, titled Finding Big Growth in Big Data, Upadhyay is interviewed on the sales opportunities big data creates for F5000 companies, how big data changes traditional sales management approaches and the new real-time selling environment necessitated by social networks that big data enables.
  • “The best sales leaders have already put big data at the heart of their sales strategies,” said Shashi Upadhyay. “With SALES GROWTH, McKinsey provides an exciting view into what’s behind the world’s best sales organizations, including the use of big data analytics technology to gain competitive advantage.”

Next Steps

Lattice Engines featured in New Sales Book

Click to download an excerpt from Chapter 3:  Finding Growth in Big Data

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