What is Social Selling and what does it mean for B2B Sales?

BtoB Magazine reports that 93% of B2B companies are using social media for information gathering and sharing. While there have been several innovative use-cases for social media in marketing, defining how the sales organization benefits from ‘Social Selling’ has proven more elusive.

This whitepaper outlines specific Social Selling tactics that your team can adopt to boost sales productivity:
  • How social networks are disrupting the traditional rules of B2B selling
  • Six fundamental steps for integrating ‘social’ into your selling approach
  • How to apply Social Selling tactics for targeting accounts, gaining access to decision-makers and building trust-based relationships
WHITEPAPER
@SocialSelling: 
What's Really In It for #B2BSales

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