Sr. Director of Marketing Analytics
A pioneer in the IT Operations market, BMC enables companies to simplify their IT environment and drive business agility - counting 92 of the Forbes Global 100 companies as their customers. In this session you will learn how BMC created the single source of marketing truth and employed AI to create greater engagement and increase pipeline in the enterprise segment.Speaking Track: Marketing Ops and Tech
Director of Customer Experience
As the world’s leader in cloud-based intelligence and integration solutions, Tibco recognizes a generational market disruption in data is underway. Data powers digital transformation and the marketing team at Tibco lives and breathes that mantra. Attend this session to learn how Tibco created their single source of marketing truth to fuel a successful Global ABM program. Learn the campaigns and tactics they used to drive 65% higher engagement and 3x greater pipeline within their target accounts.
Director of Global Business Operations
Along with growth comes opportunity. VMware has the distinction of being the fastest growing tech company since 2000 and is a global leader in cloud infrastructure and digital workspace technology. Learn how the revenue team fueled a transformation in its sales and marketing efforts by creating a single source of marketing truth, driving contextual conversations with buyers and leveraging AI to focus their resources on their highest value segments.
Sr. Director, Marketing Technologies
Vice President, Data Analytics
Companies that use the power of AI and data to drive more relevant engagement drive outsized business impact including 65% greater engagement in their target accounts, 106% higher pipeline and 3x higher ROI on marketing spend. A leading provider of news and information-based tools for professionals, Thomson Reuters sought to shift their go to market from being a product-centric to a customer-centric approach in order to further distinguish themselves from the competition.
How are B2B marketers engaging and nurturing their prospects and customers in 2019? With so many strategies and tools, it’s easy to lose track of your revenue goals. Join us at SiriusDecisions with other like-minded Marketo customers to learn about tips and share questions on nurture strategies.
VP of Marketing
Drop by Booth #208