Hear directly from Lattice customers speaking
at SiriusDecisions Summit

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Marina Schubow

Sr. Director of Marketing Analytics

BMC Software

Fueling Growth in the Enterprise with Data-Driven Go-to-Market Strategies

A pioneer in the IT Operations market, BMC enables companies to simplify their IT environment and drive business agility - counting 92 of the Forbes Global 100 companies as their customers. In this session you will learn how BMC created the single source of marketing truth and employed AI to create greater engagement and increase pipeline in the enterprise segment.

Speaking Track: Marketing Ops and Tech
Monday May 6th, 2019
1:00pm – 1:45pm
Add to Calendar 05/06/2019 01:00 PM 05/06/2019 01:45 PM America/Chicago Fueling Growth in the Enterprise with Data-Driven Go-to-Market Strategies A pioneer in the IT Operations market, BMC enables companies to simplify their IT environment and drive business agility - counting 92 of the Forbes Global 100 companies as their customers. In this session you will learn how BMC created the single source of marketing truth and employed AI to create greater engagement and increase pipeline in the enterprise segment. SiriusDecisions Summit 2019 - Meeting Room 18B 15

Jonathan Gallagher

Director of Customer Experience

TIBCO Software


Elevating Revenue Performance with a B2B Customer Data Platform

As the world’s leader in cloud-based intelligence and integration solutions, Tibco recognizes a generational market disruption in data is underway. Data powers digital transformation and the marketing team at Tibco lives and breathes that mantra. Attend this session to learn how Tibco created their single source of marketing truth to fuel a successful Global ABM program. Learn the campaigns and tactics they used to drive 65% higher engagement and 3x greater pipeline within their target accounts.


Monday May 6th, 2019
2:00pm – 2:45pm


Add to Calendar 05/06/2019 02:00 PM 05/06/2019 02:45 PM America/Chicago Elevating Revenue Performance with a B2B Customer Data Platform As the world’s leader in cloud-based intelligence and integration solutions, Tibco recognizes a generational market disruption in data is underway. Data powers digital transformation and the marketing team at Tibco lives and breathes that mantra. Attend this session to learn how Tibco created their single source of marketing truth to fuel a successful Global ABM program. Learn the campaigns and tactics they used to drive 65% higher engagement and 3x greater pipeline within their target accounts. SiriusDecisions Summit 2019 - Meeting Room 18B 15

Eva Hanrahan

Director of Global Business Operations

VMware

Fueling Agile Digital Transformations with AI and Data

Along with growth comes opportunity. VMware has the distinction of being the fastest growing tech company since 2000 and is a global leader in cloud infrastructure and digital workspace technology. Learn how the revenue team fueled a transformation in its sales and marketing efforts by creating a single source of marketing truth, driving contextual conversations with buyers and leveraging AI to focus their resources on their highest value segments.

Tuesday May 7th, 2019
11.45am – 12:30pm
Add to Calendar 05/07/2019 11:45 AM 05/07/2019 12:30 PM America/Chicago Fueling Agile Digital Transformations with AI and Data Along with growth comes opportunity. VMware has the distinction of being the fastest growing tech company since 2000 and is a global leader in cloud infrastructure and digital workspace technology. Learn how the revenue team fueled a transformation in its sales and marketing efforts by creating a single source of marketing truth, driving contextual conversations with buyers and leveraging AI to focus their resources on their highest value segments. SiriusDecisions Summit 2019 - Meeting Room 18B 15

Steve Scotkin

Sr. Director, Marketing Technologies

Thomson Reuters

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Dave Bhattacharjee

Vice President, Data Analytics

Thomson Reuters

How Thomson Reuters Achieved Customer-Centricity with the Single Source of Marketing Truth

Companies that use the power of AI and data to drive more relevant engagement drive outsized business impact including 65% greater engagement in their target accounts, 106% higher pipeline and 3x higher ROI on marketing spend. A leading provider of news and information-based tools for professionals, Thomson Reuters sought to shift their go to market from being a product-centric to a customer-centric approach in order to further distinguish themselves from the competition.

Wednesday May 8th, 2019
10:45am– 11:30am


Add to Calendar 05/08/2019 10:45 AM 05/08/2019 11:30 AM America/Chicago How Thomson Reuters Achieved Customer-Centricity with the Single Source of Marketing Truth Companies that use the power of AI and data to drive more relevant engagement drive outsized business impact including 65% greater engagement in their target accounts, 106% higher pipeline and 3x higher ROI on marketing spend. A leader provider of news and information-based tools for professionals, Thomson Reuters sought to shift their go to market from being a product-centric to a customer-centric approach in order to further distinguish themselves from the competition. SiriusDecisions Summit 2019 - Meeting Room 18B 15

Innovative Ways to Nurture Your Prospects and Customers

Marketo

Lattice Engines

PFL

on24

DigitalPi

Birds of a Feather Luncheon: Innovative Ways to Nurture Your Prospects and Customers

How are B2B marketers engaging and nurturing their prospects and customers in 2019? With so many strategies and tools, it’s easy to lose track of your revenue goals. Join us at SiriusDecisions with other like-minded Marketo customers to learn about tips and share questions on nurture strategies.

Monday May 6th, 2019
12:00pm - 1:00pm

Add to Calendar 05/06/2019 12:00 PM 05/06/2019 01:00 PM America/Chicago Birds of a Feather Luncheon: Innovative Ways to Nurture Your Prospects and Customers How is the Marketing Nation engaging and nurturing their prospects and customers in 2019? With so many strategies and tools, it’s easy to lose track of your revenue goals. Join us at SiriusDecisions with other like-minded Marketo customers to learn about tips and share questions on nurture strategies. Fogo de Chao Brazilian Steakhouse 309 E 3rd St, Austin, TX 78701 15

Hear directly from Lattice

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Nipul Chokshi

VP of Marketing

Lattice Engines

How a Customer Data Platform Simplifies Your Tech Stack

Monday May 6th, 2019
5:40PM - 6:00PM

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